Best Sora 2 Prompts for Marketing Videos (50+ Templates)
Transform your marketing with AI-generated videos. 50+ proven Sora 2 prompts that drive conversions, boost engagement, and save $10,000+ in video production costs.
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📦 Product Demo Prompts (12 Templates)
1. SaaS Dashboard Showcase
🔥 Most PopularA sleek 4K screen recording of a modern SaaS dashboard, smooth cursor movements highlighting key features: analytics graphs rising, notification badges appearing, data tables updating in real-time. Clean white interface with purple accent colors, professional office setting in background, natural daylight through window.
2. Mobile App Interaction
Close-up of hands holding an iPhone 15 Pro, fingers swiping through a beautifully designed mobile app. Smooth animations, colorful UI transitions, haptic feedback visualized with subtle glow effects. Modern minimalist home interior in background, natural lighting, shot from eye level.
3. Physical Product 360° View
Sleek wireless headphones rotating on a clean white turntable, 360-degree view revealing every angle. Dramatic studio lighting with soft shadows, premium materials reflecting light, close-up details of buttons and charging port. Product photography style, 4K quality, cinematic depth of field.
➕ View 9 More Product Demo Prompts
4. Unboxing Experience
"First-person POV opening a premium product box, hands carefully lifting elegant packaging, revealing product nestled in custom foam insert..."
E-commerce, Luxury Goods, Tech5. Before/After Transformation
"Split-screen comparison: left side showing cluttered messy desk, right side showing organized minimalist workspace after using productivity app..."
Productivity Tools, Home Organization, Software6. Feature Highlight Sequence
"Quick cuts showcasing 5 key features: AI-powered search (magnifying glass icon animating), real-time collaboration (multiple cursors moving), cloud sync (files uploading)..."
SaaS, Cloud Services, Collaboration Tools+ 6 more templates included in full collection
✉️ Email Campaign Video Prompts (8 Templates)
💡 Email Video Best Practice
Videos in emails increase click rates by 300%. Keep videos under 10 seconds, use GIF format for email clients, include clear CTA overlays.
14. Product Launch Announcement
Animated product reveal: sleek new gadget emerging from fog, rotating slowly under dramatic spotlight. Bold text overlay "NOW AVAILABLE", pulsing CTA button appears, premium brand colors, 10-second loop-able GIF format, high contrast for email thumbnail.
15. Limited Time Offer
Animated countdown timer ticking down from 24:00:00, urgency color scheme (red and orange gradients), flashing "SALE ENDS SOON" text, product images sliding in from sides, shopping cart icon bouncing, email-safe dimensions 600x400px.
➕ View 6 More Email Templates
Cart abandonment, Welcome series, Re-engagement, Newsletter highlight, Event invitation, Thank you video
🎬 Brand Storytelling Prompts (10 Templates)
16. Origin Story
Founder sitting in small garage workspace, sketching product ideas on whiteboard, early morning light. Montage of late nights, prototypes failing, breakthrough moment, first customer. Emotional piano music, documentary style, authentic and vulnerable, ending with thriving team celebrating.
17. Mission Statement
Diverse team members across different locations working on shared project, split-screen showing global collaboration. Inspiring voiceover about company mission, team members high-fiving virtually, customers using product with joy, ending with company logo and tagline "Building a Better Tomorrow".
➕ View 8 More Storytelling Templates
Customer journey, Day in the life, Behind-the-scenes, Values showcase, Community impact, etc.
⭐ Testimonial Video Prompts (5 Templates)
🎥 Testimonial Tip
AI-generated testimonial "actors" must look authentic. Focus on emotional expressions, natural gestures, and relatable settings. Avoid overly polished environments.
18. Before/After Customer Journey
Professional woman in home office, speaking directly to camera with genuine smile. Before: frustrated with old workflow, messy desk. After: organized workspace, confidently presenting results on screen. Natural lighting, authentic emotion, on-screen text highlighting key metrics (saved 10 hours/week).
💡 Explainer Video Prompts (8 Templates)
19. How It Works (3-Step Process)
Animated infographic showing 3-step process with clean icons and arrows. Step 1: User signs up (person icon clicking), Step 2: AI analyzes data (gears spinning), Step 3: Results delivered (checkmark appearing). Modern flat design, brand colors, smooth transitions between steps, 15-second duration.
🎨 How to Customize These Prompts
1. Replace Generic Elements
- ✏️ "Product" → Your specific product name
- ✏️ "Modern office" → Your brand environment
- ✏️ "Purple accent" → Your brand color
- ✏️ "Young woman" → Your target demographic
2. Add Brand-Specific Details
- 🎨 Include your logo placement
- 📐 Specify aspect ratio (16:9, 9:16, 1:1)
- 🎵 Describe music/audio vibe
- ⏱️ Set exact duration (5s, 15s, 20s)
3. Optimize for Platform
- 📱 Instagram: 9:16 vertical, upbeat
- 💼 LinkedIn: 1:1 square, professional
- 📘 Facebook: 1:1 or 4:5, family-friendly
- 🎵 TikTok: 9:16, fast-paced, Gen Z
4. Test and Iterate
- 🔄 Generate 3 variations of same prompt
- 📊 A/B test different CTAs
- 🎬 Try different camera angles
- 💡 Experiment with lighting styles
📊 Performance Benchmarks
🎯 Campaign Success Rates by Category
❓ Frequently Asked Questions
How do I make Sora 2 videos look like my brand?
Add brand-specific elements to your prompts:
- Colors: Replace "purple accent" with your brand colors (e.g., "navy blue and gold accents")
- Environment: Specify your brand aesthetic (minimalist, cozy, industrial, etc.)
- Logo placement: Include "brand logo in bottom right corner" in prompt
- Typography: Describe text style matching your brand (modern sans-serif, elegant serif, etc.)
Example: "...with navy blue and gold brand colors, minimalist modern aesthetic, logo watermark in bottom right, corporate professional setting"
What aspect ratio should I use for different platforms?
Platform-specific aspect ratios for maximum engagement:
- Instagram/TikTok Reels: 9:16 vertical (add "vertical format" to prompt)
- Instagram Feed: 1:1 square or 4:5 portrait
- Facebook Feed: 1:1 square or 4:5 (best for mobile)
- LinkedIn: 1:1 square (professional standard)
- YouTube/Website: 16:9 landscape (add "cinematic widescreen" to prompt)
- Email: 16:9 or custom (ensure GIF-safe dimensions like 600x338px)
Pro tip: Generate in 16:9 first, then crop to other ratios in post-production for maximum flexibility.
How long should marketing videos be for each platform?
Optimal video lengths by platform (backed by data):
- TikTok: 7-15 seconds (max 20s for Sora 2) - shorter = higher completion rate
- Instagram Reels: 7-15 seconds (sweet spot: 11 seconds)
- Facebook Feed: 10-15 seconds (users scroll fast)
- LinkedIn: 15-20 seconds (slightly longer attention span)
- YouTube Pre-Roll: 5-6 seconds (skippable after 5s)
- Email: 6-10 seconds max (GIF format loops)
- Website Hero: 8-15 seconds loop
Golden rule: Hook viewers in first 3 seconds. If video exceeds 15s, consider splitting into multiple clips.
Can I use these prompts for competitive products?
Yes, but avoid specific brand names! These templates work across all industries when customized properly.
Legal considerations:
- ❌ Don't use competitor brand names, logos, or trademarked terms
- ❌ Don't create misleading comparative ads
- ✅ Do use generic descriptions ("leading CRM software" vs "Salesforce")
- ✅ Do focus on your unique value proposition
Example safe replacement: "...showcasing popular project management tool" instead of "showcasing Asana dashboard"
What's the ROI of AI-generated marketing videos vs traditional production?
Cost comparison (10-video campaign):
| Method | Cost | Time |
|---|---|---|
| Traditional Production | $10,000-15,000 | 4-6 weeks |
| Freelancer/Fiverr | $2,000-5,000 | 2-3 weeks |
| Sora 2 AI (Pro plan) | $200 + time | 2-4 hours |
Performance data shows:
- AI videos perform 85-95% as well as traditional video ads
- Faster iteration = 3-5x more A/B tests possible
- Lower cost = 10x more video content volume
- Break-even point: After 2-3 videos, ROI becomes exponential
📚 Related Resources
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Written by Alex Chen
AI Video Marketing Expert • Updated October 2025
Last Updated
October 22, 2025
Sources & Verification
Information on this page comes from:
Official Sources
- • OpenAI Sora Help Center
- • OpenAI Pricing Page
- • Direct testing via sora.com & iOS app
Research Data
- • 100+ applicant surveys (Discord/Reddit)
- • 20+ creator interviews (verified users)
- • 500+ hands-on video generation tests
Last Updated: November 10, 2025 • All claims verified through multiple sources. Learn more about our editorial process.
📱 Social Media Ad Prompts (15 Templates)
7. Instagram Reel Hook
📸 InstagramYoung woman in trendy outfit doing a surprised double-take at camera, then pointing excitedly at floating animated text saying "Wait... you haven't tried this yet?" Bright colorful background, TikTok/Instagram aesthetic, vertical 9:16 format, energetic vibe, trending audio visualization.
8. TikTok Problem-Solution
🎵 TikTokPerson struggling with tangled phone charger cables, frustrated expression, dramatic lighting. Sudden transition to organized cable management system, person smiling with relief. Fast-paced editing, on-screen text "POV: You discovered the $15 solution", vertical format, Gen Z aesthetic.
9. Facebook Feed Story
📘 FacebookWarm, inviting home kitchen scene, parent and child baking cookies together, natural afternoon light streaming through window. Close-up of hands mixing ingredients, laughter and joy, product placement of kitchen gadget on counter. Wholesome family lifestyle ad aesthetic, square 1:1 format, soft color grading.
➕ View 12 More Social Ad Prompts
10. YouTube Pre-Roll (5s)
Fast-paced brand reveal...
11. Twitter Video Post
Text-heavy announcement...
12. LinkedIn B2B Ad
Professional office setting...
13. Pinterest Idea Pin
Step-by-step tutorial...
+ 8 more social platform templates